Turn those leads into customers

If you read our article last week and have worked in increasing your leads, we now want to turn more of those leads into customers.

A customer should receive the same awesome experience, no matter which salesperson they deal with.  Ensure you have a sales process in place and train the team on how to follow it. 

Your team should be able to clearly differentiate your product or service from your competitors.  What is it about your product or service that’s unique and makes it the better choice?  Ensure your sales team is aware of your competitors’ offerings and how they compare to your own.

You need to make it as easy as possible for people to buy from you, so consider the best payment methods and payment terms for your target customers.  Could you sign up for a shop now, pay later system such as Afterpay?  Think about your target market and their payment preference.

Use testimonials and case studies from other customers to reinforce the value of your product or service.

Offer a free trial if possible, or a money back guarantee.

Consider offering online shopping with home delivery or free click and collect.

Allow customers to book appointments online.  Don’t forget to send a reminder text or email the day before.

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