East Partners Blog

Grow your numbers – Improve customer retention

The simplest and most cost-effective way to grow your business is to retain your customers by keeping them happy. Unfortunately, we often take customers for granted and overlook this strategy. The most practical way to bring the focus back to your existing customers is to understand their lifetime value to your […]

Grow your numbers – Increase leads generated

No one can deny that to grow your business you must attract new potential customers (or leads). It’s how you generate these leads that’s important though. STEP is a lead generation acronym to help you generate quality leads without pointlessly blowing your marketing budget: S = Strategy T = Target E = Efficiency P = Process Strategy = your […]

Grow your numbers – Control overhead expenses

One of the simplest ways to grow your bottom line is to tighten your belt and spend less. As the business owner, you get to choose what you spend, with who, how often, and how much. However, as simple as this seems, reducing overhead expenses can be a double-edged sword. Your […]

Grow your numbers – Increase sales conversion rate

It’s all very well to grow your business by generating new leads but if you can’t convert enough of them into customers you’ll waste a lot of money on marketing. The higher your sales conversion rate, the higher your return on your investment in marketing. Here are 5 simple ways to […]

Smart strategies to control your cash

Cashflow is confidence – the more you have, the better! Try the below strategies to help take control of your cashflow: 1. Set your Terms of Trade. Provide these to your customers at the outset of each job and ensure they sign them off. Terms should include when you expect to […]

Leading your business recovery

Times of crisis are defining moments for great leaders. Consider the contrasting results that different countries are experiencing with Covid-19, based on the approach their respective leaders have taken.

Your Business Recovery Plan

As businesses emerge from Covid-19 restrictions, for many ‘Business as Usual’ has become ‘Business Unusual’. So, how do we navigate our way towards a sustainable new normal?

Never has the entrepreneurial spirit had to burn brighter

They say never waste a good crisis… and, that if there is a better way to do something (think stale processes), find it now, when the fan is already covered in proverbial. Don’t just struggle along with your pre-Covid product plans, they’re likely irrelevant and could hinder your recovery. Now is […]

We would love to work together to help your business recover

Your feedback at our Business Recovery Planning was great, thanks for that. How are you going with your three actions? It’s time for the rubber to hit the road. Give me a call if you need any help. Having someone independent to hold you to account does work. It was great […]

Business Recovery Planning Webinar

Right now, it’s ‘Business Unusual’ as businesses reopen after the Covid-19 crisis and adapt to an unfamiliar environment. We’re on the frontline of business support and we’re doing all we can to help our clients get to a new ‘Business as Usual’.

Common tax deductions for small business

There are many expenses common to most small businesses, and there are other expenses that are specific to the nature of the goods or services the business provides. Are you claiming all the tax deductions that you are entitled to? Operating expenses include accounting, administration, advertising and marketing, office premises, office […]

Are you paying too much tax?

Paying tax is an inevitable part of doing business. The more your income grows, the more tax you’re liable to pay. You’re rewarded for your success with a bigger tax bill. While we don’t want our clients to avoid paying tax or evade the tax department. We do want our clients […]