East Partners Blog

What is your vision of a thriving business? Before embarking on the journey of building a better business, it’s crucial to define your version of success. Be unequivocal about your aspirations for your business. Remember, your business should serve you, […]

Congratulations on embarking on the journey of entrepreneurship – it’s a testament to your courage and commitment. Running a business is no easy feat, and there may be moments when doubts creep in. But always remember, you ventured into this […]

A straightforward approach to bolstering your business’s financial health is by trimming expenses. As the owner, you have the power to dictate where, how much, and how frequently you spend. However, reducing overhead costs isn’t always straightforward. Fixed costs, also […]

It’s crucial to not only generate new leads but also convert them into customers effectively to maximise your return on investment in marketing efforts. Here are 5 straightforward methods to boost your sales conversion rate: Many business owners lack formal […]

The most effective and economical method of business growth is to prioritise customer satisfaction and retention. Unfortunately, this crucial strategy is often overlooked as we tend to take our customers for granted. To refocus on your existing customers, it’s essential […]

The constant pursuit of acquiring new customers can sometimes divert attention from nurturing existing ones, leading to a downward spiral in sales. This cycle typically involves ramping up marketing efforts while overlooking the needs of current customers. The resulting pressure […]

Have you ever calculated the average spend per customer in your business? It’s a simple calculation: divide your total sales for a given period (e.g., 12 months) by the total number of transactions or invoices during that period. Understanding your […]

Attracting new customers, or leads, is crucial for growing your business. However, how you go about generating these leads is equally important. Consider the STEP approach to lead generation to ensure quality leads without overspending on your marketing budget. STEP […]

You’ve taken the important first step of creating your personal budget for the year. However, it’s crucial not to simply set it and forget it if you want to achieve your financial goals. Without monitoring your progress, your spending habits […]

As a business owner, it’s essential you prepare a Personal Budget each year. Instead of being confining, a Personal Budget should be liberating as you can spend guilt-free, knowing other money has been allocated to your expenses. Think of it […]

A personal budget serves as a financial roadmap, guiding how you allocate your income towards expenses, savings, and debt repayments. Contrary to the misconception of restriction, it’s a liberating tool that empowers guilt-free spending, knowing your expenses are accounted for. […]

Creating and sticking to a personal budget is crucial for taking charge of your finances. Contrary to popular belief, budgeting isn’t about restricting yourself; it’s about freeing up your money so you can make informed spending decisions.

As you embark on this new year with a sense of relaxation and rejuvenation, it’s essential to take a moment to reflect on the past year. By looking back, you can gain valuable insights that will help you set more […]

Returning to work after a break can be challenging. Some may struggle to resume their routine and engage with work tasks, while others may dive back in with full enthusiasm after setting goals and planning for the year ahead. Finding […]

This time of year can be challenging for small businesses, so early planning is key to ensuring a healthy cash flow over the holidays. Whether you’re preparing for a holiday break or simply aiming for better work-life balance, keeping your […]

The Christmas holiday season is a much-needed break for many, offering a chance to recharge for the upcoming year, especially after the challenges we’ve faced. However, for business owners, this period can bring added stress without careful cash-flow planning. Even […]

As we step into the New Year, business owners often take stock of their progress and set sights on new goals for the upcoming year. These objectives might range from ambitious endeavors to tackling crucial yet seemingly ordinary projects. Whether […]

Happy Christmas! We wish you a very happy Christmas and well deserved end-of-year break. We are grateful for the opportunity to work with you and be a part of your continued prosperity. It has been another year of hard work […]

It’s that time of year again when most of us are winding down and heading off for a well deserved break. Here’s our daily top 10 things to help you maximise your holiday! Every day strive for: 1 hour of […]

As the Christmas holiday season approaches, small businesses often face a challenging time where expenses persist while debtors take time off. Is your business prepared financially for this period? To ensure a stress-free holiday, consider proactive measures to manage your […]