The first way to grow your business is to increase your customer retention rate.
It’s much cheaper to make sales to existing customers, in fact statistics show that it’s six times easier and cheaper to make sales to existing customers than it is to new customers.
What are you doing to delight your customers and make them want to return to you? Do you know what is your customers want? What is your current communication strategy with your customers?
You need to be following the FGG Principle – Find out what they want, Go get it and Give it to them!
Customer retention strategies:
-Loyalty programme
-Ask customers what they want (survey them)
-Follow up with your customers after they’ve made a purchase
-Social activities
