Last week, we discussed the importance of having a focused strategy on defining your ideal customer. Today, we take a look at some of the key factors to help you identify your target market.
Understanding your customer is one of the most important things every business should be able to do. However, it is particularly important for small business.
“How much should I spend on marketing?” Most small business people ask me this question at some stage. Many small business people find working out how much to spend on marketing a tricky exercise to calculate.